Top Beauty Retail Apps on iOS in Sweden: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail apps on iOS in Sweden demonstrated varied performance metrics, as reported by Sensor Tower.

Lyko saw a fluctuating trend in weekly downloads, peaking at around 5.1K in late November. The app's weekly active users showed a steady increase from 63.6K at the start of the quarter to approximately 68.6K by the end.

SEPHORA - Maquillage, Parfum experienced a peak in weekly downloads of about 2.4K in late November, with a notable rise in active users towards the end of the quarter, reaching around 14.5K.

Rituals Home & Body Cosmetics had a downward trend in downloads, ending the quarter with around 381. Active users also followed a similar pattern, although there was a slight increase in late December.

Lush Fresh Handmade Cosmetics maintained low but stable download numbers, with a peak of 444 in the last week of November. Weekly active users reached a high of 470 during the same period.

Think Dirty – Shop Clean showed a slight increase in downloads towards the end of the quarter, peaking at 186 in mid-December. Active users also peaked at 254 during this time, with occasional fluctuations in revenue, reaching a high of $124 in late November.

For more detailed insights and analysis, visit Sensor Tower.